Tuesday, July 12, 2011

Nokia's Windows Phone Marketing Campaign to Cost £80 Million

We already know that Nokia is on track to release its first Windows Phone mobile later this year and that they will be launching in Europe first. The Finnish giant is also gonna start a huge 6 month campaign to promote its migration to the Windows Phone platform and its overturn its public image as it (finally) leaves Symbian.
The campaign is being created by a number of ad agencies all over the world and will cost the company around£80 Million. Nokia, whose Symbian sales have lagging behind other manufacturers with better more modern OSs, is looking forward to turning the tide when its Windows Phone devices launch this Christmas.

[Source]

By Akshay Bakshi

    • Popular
    • Categories
    • Archives

     
    Web Analytics