Showing posts with label nielsen. Show all posts
Showing posts with label nielsen. Show all posts

Thursday, July 28, 2011

HTC Biggest Windows Phone Manufacturer according to Nielsen Report


The June Nielsen report is out on the official blog and we have the stats for your favorite operating system ready. HTC is the top manufacturer of Windows Phone with its devices covering 6% of the market. Samsung is second with 2% of market share.
The Windows mobile OS is also a part of the stats, so the total market share of Microsoft's mobile efforts stands at 9%. Numbers aside, its easy to see the influence of Windows Phone Metro UI even in Nielsen's graph. Slowly but surely, Microsoft is permeating the market.

[Source]

By Akshay Bakshi

Thursday, July 7, 2011

According to Nielsen research, Windows Phone users spend 4.7 hours a month on Gaming

Nielsen just published a report which concluded what was pretty obvious - Games rule the application marketplace in US. According to the study, 93% of users who have downloaded an app in 30 day time period are willing to pay for games while only 76% are willing to pay for a news application.

By Rahul Mathur

Saturday, June 18, 2011

According to Nielsen, Data Usage For Windows Phone Increases more than 2X


The latest Nielsen report is out with some cool stats. The average data usage by smartphones in the U.S. is up by 89% compared to last year. Even though its been in the market for less than a year, data usage for Windows Phone has grown from 149 MB to 317 MB per month on average. The increasing no. of apps in the marketplace is surely a big factor for this, and the upcoming Mango update will only help with its increased web features. iOS and Android data usage per user only jumped 5.1% and 10.8% respectively.

"Windows Phone 7 users doubled their usage over the past two quarters, perhaps due to growth in the number of applications available," said Nielson's Don Kellogg.

The effective cost per MB for data consumption has nearly halved in the past year. Whether or not will the carriers be able to sustain these huge jumps in usage is the question.

By Akshay Bakshi

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