Thursday, April 28, 2011

Zune services to be renamed ' Xbox Live Music ' ?

An anonymous tipper sent us a link which turned out to be job posting for ' Xbox live Music Marketplace ' which is totally unheard of.

The listing is embedded below :
Job Category: Services & Consulting
Location: United States, WA, Redmond
Job ID: 754083
Division: Interactive Entertainment Business
Are you interested in working in one of the most dynamic areas of the digital entertainment industry? Are you ready to deliver the content and experiences that customers want? If so, the Xbox LIVE Services Business and Strategy Team might be the right place for you. Our Interactive Entertainment Business (IEB) is responsible for products & services like Xbox, Kinect, Live Services, Zune, and Microsoft games.

The Xbox LIVE Services Business and Strategy Team is looking for a passionate, media-savvy, detail-oriented and highly motivated Business Manager passionate about driving our first party Music business in the US across multiple tuner end points; Xbox 360, Windows Phone 7, PC, WWW and Bing

The position is responsible for management of relationships with two of the four major record labels as well as a number of high profile indie labels, and creating strategies around content to drive the Zune Music business. You’ll work closely with other team members internal and, afore mentioned, external content partners, and with Marketing, Promotions and Tuner teams to help them support objectives and initiatives into smart execution.

Using a blend of partner opportunity, merchandising, curation and packaging, you will help drive the evolving Zune music experience and improve the value of our offering.

This role has a wide range of responsibilities including the following key activities:
Daily management of partner relationships, focus will be on two of the four major labels and a small number of indies
Develop strategies and content prioritization plans to drive the Zune Music business
Analyze service usage and other metrics to develop business intelligence in order to further guide business, promotion & priority planning and address the best market opportunities
Project management between development, marketing, promotions, business development and internal partners
Drive opportunities for catalog differentiation, including: exclusive content, content availability windows and offerings
Evaluate business performance against key performance indicators
Engage with marketing to target initiatives based on release schedules and business intelligence
Management of bi-annual business reporting to major label partners
Prioritization of content merchandising for publishing & programming teams
Identification of new potential label/content partners based on competitive intelligence and business goals
Management of weekly calendars, release schedules and content prioritization lists
Support new projects and initiatives as point of contact for label partners and Zune business
Evangelist for the music business across both internal and external events with partners/customers

Is this the end of Zune or just an extension of current Xbox services  ? Zune isn't even close to being s popular as the Xbox Live services. Xbox live has a huge fanbase while Zune being exceptionally good isn't really catching up with users. Will the renaming of service cause a positive impact ? Will update as soon as we get more information on this.


By Rahul Mathur

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